About

About2026-06-10T13:20:29+00:00

Meet our Team

Transport & Distribution Port Elizabeth

Directors

CEO / CTO

Michael is a young dynamic up comer who loves business and challenges. He grew up in the transport industry from a young age. Immediately after high school, Michael got given an opportunity and successfully co-ordinated two 15000 ton cement vessels in the Eastern Cape. This is when he developed a passion and desire for the logistics industry. He has in the last 5 years earned the respect of a vast transport network. This was achieved with his drive and passion for the business. Michael is very passionate about every project undertaken. He has adapted a modern business belief of “putting yourself out in the market”. He is highly motivated and has a honest direct approach. He has learned high levels of responsibilities and will always get the job done. “Where there is will there’s a way” “Our attitude determines our approach to life”.

CEO /COO – FOUNDER

Freek has a clear and thorough understanding of the transport, logistics and courier service. This vast knowledge has been gained over the last 25 years when Freek started with RTT in 1993. Starting as a holiday job, however his passion and love for the industry kept him there for the next 5 years. Freek was then able to turn his dream into reality and open up his own courier business in 1998. In 2001 Freek bought his first 4 horses and Tri-Axel rigs, and the business fleet has grown since then to over 24 horses with a combination of links and tri-axils. The combination of Freeks diverse industry knowledge and Michael’s desire to achieve sparked a great combination. Freek is old school and believes in straight forward, ethical business and service excellence, rather under committing and over delivering “Do not say a little in many word, but a great deal in a few”.

Finance Director / HR Director – FOUNDER

Michelle has been in container operations and transport brokerage logistics since 2001, where she started gaining valuable knowledge of the entire Logistics chain working for Bidvest SACD. She has many years of operational and marketing experience having managed various container logistics companies. Michelle now heads up the Admin department as she is able to understand the administration requirements from an operational and administration perspective, implementing effective administration and billing systems. Michelle ensures the entire process is excellently managed and queries kept to a minimum and quickly resolved. . Her accounting systems and procedures assist in ensuring efficient service delivery. “Without strategy, execution is aimless. Without execution, strategy is useless”. She firmly believes your Operation is only as strong as your Admin.

Regional Warehouse Director (PE)

Francois started in the logistics industry at the age of 19 as a transport controller climbing the corporate ladder from transport controller to client relations and sales manager for one of Port Elizabeth’s biggest logistics firms, by using the experience of corporate industry and studying marketing and sales ended up opening much bigger doors to the outside word. With strong motivation to be successful and one day be a part of his own company, himself, Freek and Michael decided to put their strengths together and open their own container depot.

JFM Logistics – Core Values

At JFM Logistics, our values define who we are and how we operate. They are the standard against which we measure ourselves and the foundation upon which we continue to build a trusted, forward-thinking logistics company.

Ambition

Ambition is at the heart of JFM Logistics. It drives our desire to grow, expand, and continuously push beyond current limitations. We are not satisfied with maintaining the status quo; instead, we actively pursue opportunities that strengthen our capabilities and broaden our reach within the logistics industry.

Our ambition is reflected in how we approach challenges — with determination, confidence, and a clear focus on long-term success. We aim to build a business that is not only competitive, but also influential in shaping standards within the industry.

Reliability

Reliability is one of the most important promises we make to our clients. In logistics, consistency is critical, and we pride ourselves on being a partner that clients can depend on without hesitation.

We ensure that commitments are met, communication is clear, and operations are executed as planned. This consistency builds trust and strengthens long-term relationships with our clients and partners.

Empowerment

We believe that strong businesses are built through strong people. Empowerment is central to our approach, ensuring that every team member is equipped with the tools, authority, and support needed to perform at their best.

By trusting our people and investing in their development, we create a culture of ownership and accountability. Empowerment enables faster decision-making, improved performance, and a workforce that is actively engaged in the success of the business.

Dependability

Closely linked to reliability, dependability reflects our commitment to being there when our clients and teams need us most. We understand that logistics requires responsiveness, flexibility, and the ability to perform under pressure.

Our clients rely on us to deliver solutions in real time, and we take that responsibility seriously. Dependability is embedded in our culture and reinforced through accountability at every level of the organisation.

Service Excellence

Service excellence is the standard we set for ourselves in everything we do. We understand that in logistics, reliability and customer satisfaction are critical, and we are committed to consistently exceeding expectations.

From first contact to final delivery, we focus on professionalism, communication, and attention to detail. Our goal is not just to meet client requirements, but to deliver a service experience that builds long-term trust and partnerships.

Innovation

Innovation is key to staying ahead in a fast-moving industry. We continuously explore new ways to improve systems, processes, and service delivery through technology, strategic thinking, and operational improvements.

We are not afraid to challenge traditional methods if better solutions exist. Innovation allows us to evolve, adapt, and remain relevant in an increasingly competitive logistics environment.

Diversification

Diversification allows JFM Logistics to remain resilient, adaptable, and competitive in a constantly evolving industry. By expanding across transport, warehousing, container depots, reefer facilities, and container conversions, we are able to offer integrated logistics solutions under one umbrella.

This approach reduces risk, increases operational flexibility, and ensures that we can meet a wide range of client needs with efficiency and confidence.

Continuous Improvement and Growth

We are committed to continuous improvement in every area of our business. This means regularly evaluating our performance, identifying gaps, and implementing changes that enhance efficiency, quality, and service delivery.

Growth is not only measured in size, but also in capability, expertise, and operational strength. We believe that sustainable success comes from constant learning and refinement.

Efficiency

Efficiency is essential to our operational success. We continuously review and improve our processes to ensure that resources are used effectively, turnaround times are reduced, and service delivery is optimised.

Through structured systems, clear communication, and disciplined execution, we ensure that every aspect of the business operates smoothly and productively. Efficiency allows us to remain competitive while maintaining high service standards.

Priding Ourselves on Reputation

Reputation is one of our most valuable assets. At JFM Logistics, we understand that our name is built on every interaction, every delivery, and every commitment we fulfill.

We take pride in maintaining a strong reputation for professionalism, reliability, and service excellence. Protecting and strengthening this reputation is a responsibility shared by every member of our organisation.

At JFM Logistics, our values are not simply statements displayed on paper — they are the foundation of how we operate, how we make decisions, and how we deliver service to our clients every day. These principles define our culture, guide our leadership, and ensure consistency across all areas of the business, from transport and warehousing to container depots and logistics solutions.